MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
Sep 16, 2020 19:09
MUMBAI: Hansa Research has launched a syndicated study IPLomania, to delve into how brands can exploit the opportunity in a relatively new version of the Indian Premier League.
From a marketing perspective, the revenue perception model will most certainly change … and brands can learn (and fine-tune their brand strategies) by recapturing the branding and advertising developments from IPL 2019.
Sep 16, 2020 18:09
MUMBAI: boAt has become the official audio sponsor for six IPL teams - Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore.
Sep 16, 2020 18:09
MANCHESTER CITY ANNOUNCED WEDNESDAY it has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal.
Sep 16, 2020 17:09
MUMBAI: Hindustan Unilever Limited (HUL), Tuesday announced the expansion of Boost, one of India's leading nourishing beverage in chocolate flavour, into the Western, Northern and Eastern regions of the country.
An iconic brand, Boost has a legacy of association with leading Indian sports personalities.
Sep 16, 2020 15:09
MUMBAI: SCOTT Sports India launches the SCOTT Spark RC 900, one of the most decorated full-suspension bikes, ridden by the likes of Nino Schurter, an Olympic winner, and Kate Courtney, a World Cup Champion.
The bike is a superlight, super-aggressive steed that pedals with incredible efficiency and is priced at Rs 369,900.
Sep 15, 2020 16:09
MUMBAI: IIFL Finance has launched its latest brand campaign featuring cricketer Rohit Sharma, to communicate the value and meaning of ‘Seedhibaat’, that is, straight talk. Rohit Sharma is IIFL Finance’s first-ever Brand Ambassador.
Sep 15, 2020 13:09
MUMBAI: Disney+ Hotstar, India’s leading premium streaming platform Tuesday announced fantasy sports platform Dream11 as the co-presenting sponsor of the upcoming 13th edition of the Indian Premier League, set to kick off in the UAE on September 19.
The platform has also onboarded 12 other key sponsors for 2020's first big sporting extravaganza.
Sep 14, 2020 20:09
MUMBAI: Paytm First Games (PFG), a subsidiary of digital financial service platform Paytm, has roped in cricketing legend Sachin Tendulkar as its brand ambassador.
On Monday, Paytm founder and CEO Vijay Shekhar Sharma welcomed the legendary cricketer to the Paytm family. “Onboarding our newest @Paytm family member!,” Sharma posted on his official Twitter handle.
Sep 14, 2020 20:09
MUMBAI: Tata Motors Monday announced that its premium hatchback, Altroz will be the official partner for Dream11 Indian Premier League (IPL) 2020.
Sep 14, 2020 20:09
NEW DELHI: As life starts to normalize, the Indian Premier League (IPL), one of the world’s most prestigious cricketing leagues, is gearing up to begin its new season from 19th September in the United Arab Emirates (UAE). JSW and GMR co-owned franchise Delhi Capitals has partnered with Livinguard AG, the globally renowned Swiss based hygiene technology company as the official Hygiene Partner for the team.