IPL

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Feb 23, 2024 20:02

UBON extends as RR audio partner for 2024 season

NEW DELHI: Gadget accessory & consumer electronics brand UBON has extended its sponsorship with Rajasthan Royals for the upcoming IPL season. The team, which is led by Sanju Samson, will proudly wear UBON's logo on their helmet and cap throughout the tournament. UBON is the official audio partner of the Rajasthan Royals.

Feb 23, 2024 18:02

BCCI sells 4 IPL sponsor slots for combined Rs1,485cr: Report

The Board of Control for Cricket in India (BCCI) has reportedly sold four sponsorship slots for the Indian Premier League (IPL) for a combined amount of Rs 1,485 crore. Per Economic Times, the four companies that bagged the slots are My11Circle, Angel One, Ceat (all for five years) and Rupay (for three years). The bids were reportedly submitted to the BCCI on Wednesday.

Feb 22, 2024 19:02

CSK to host RCB in IPL '24 opener; sched for 1st 2 wks released

The Board of Control for Cricket in India on Thursday announced the schedule for the first two weeks of the TATA Indian Premier League (IPL) 2024, commencing from March 22 and running through to April 7. During the two-week period, 21 matches will be played across 10 cities, with each team playing a minimum of three matches and a maximum of five.

Feb 22, 2024 19:02

Kay Beauty signs with UP Warriorz WPL team as lead sponsor

BENGALURU: Ahead of the second season of the WPL, UP Warriorz, owned by Capri Sports, have announced a partnership with Kay Beauty, which lays claim to being India’s first (and also largest) celebrity beauty brand founded by Katrina Kaif in partnership with Nykaa.

Feb 21, 2024 20:02

BCCI planning to start IPL 2024 from March 22: Dhumal

The Board of Control for Cricket in India (BCCI) is planning to start this year's edition of the Indian Premier League from March 22. The season's schedule will be divided in two halves. The schedule for the first half will be announced and then the schedule for the other half will be announced after the announcement of general election dates, IPL chairman Arun Dhumal told news agency ANI.

Feb 20, 2024 17:02

Delhi Capitals WPL team onboards NueGo as associate sponsor

MUMBAI: NueGo, India’s leading intercity electric AC bus service from GreenCell Mobility, Tuesday announced its latest collaboration with Delhi Capitals for the upcoming Women's Premier League, set to commence on February 23rd.

Feb 19, 2024 19:02

BCCI likely to announce IPL 2024 sched in phases: Report

The Board of Control for Cricket in India (BCCI) is likely to announce the schedule of the 2024 edition of the Indian Premier League (IPL) in phases, News18 reported citing sources. The report added that the Governing Council (GC), led by Arun Singh Dhumal, is in the process of finalising all the arrangements and the schedule for the initial phase of the league will be released shortly.

Feb 19, 2024 18:02

Chennai Super Kings unveil IPL 2024 jersey; MSD remains captain

Ahead of the 17th edition of the Indian Premier League (IPL), defending champions Chennai Super Kings (CSK) have unveiled their jersey for the upcoming season. Taking to social media, the five-time champions showcased their iconic yellow colours, marking the beginning of the IPL merchandise buzz.

Feb 16, 2024 16:02

Rajasthan Royals rope in Poornima University as varsity partner

JAIPUR (Rajasthan): Royals Sports Group-owned TATA Indian Premier League franchise Rajasthan Royals on Friday announced Poornima University as its Official University Partner for the upcoming season. As part of the partnership, the University’s logo will feature on the back of the caps and helmets of the Royals’ players, with a host of on-ground activations also planned at the university’s campus in Jaipur.

Feb 16, 2024 16:02

PUMA inks multi-year kit partner deal with Delhi Capitals

BENGALURU: Sports brand PUMA India has joined forces with Delhi Capitals as the TATA Indian Premier League franchise's official kit partner, ahead of the year’s WPL and IPL season.

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