IPL

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Feb 15, 2024 20:02

Lalit Modi pitches The Hundred revamp plan to ECB: Report

Lalit Modi, the man "who saw the future" in the Indian Premier league as its founder and first chairman, has now reportedly trained his sights on The Hundred. The businessman, who remains persona non grata for the Board of Control for Cricket in India, has reportedly approached the England and Wales Cricket Board (ECB) with a proposal to restructure the league.

Feb 15, 2024 19:02

JioCinema's nationwide IPL 2024 roadshow drawing to a close

As anticipation builds for another TATA IPL season, JioCinema is drawing to a close its nationwide roadshow series, which aims to bring together a wide range of advertisers in one location.

Feb 15, 2024 19:02

IPL from March-end in India; final sched after LS poll dates notified

NEW DELHI: Indian Premier League chairman Arun Singh Dhumal has indicated that the 2024 edition of the IPL will kick-start from March-end in India and fixtures will be announced after the dates of the upcoming general elections are confirmed by the Union government.

Feb 13, 2024 15:02

IPL 2024: JioCinema offers slew of innovations for advertisers

MUMBAI: Viacom18 Tuesday announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that the OTT platform asserts "are a first" for the Indian broadcasting ecosystem.

Feb 12, 2024 16:02

JioCinema 'Jeeto Dhan Dhana Dhan': TVS Eurogrip title sponsor

Mumbai: Viacom18 has announced TVS Eurogrip as the title sponsor for Jeeto Dhan Dhana Dhan, JioCinema’s predict and win game that launched last year. With a rise in interactive fan engagement and continued free streaming of premier sporting action beyond IPL such as India cricket, TVS Eurogrip will be present the unique play and win along game to fans throughout the India–England series.

Feb 09, 2024 18:02

BCCI Seeks SC view on media rights taxability

The Board of Control for Cricket in India (BCCI) has approached Supreme Court seeking its opinion on whether the sale of media rights falls under the purview of taxable ‘franchise services’ making it subject to service tax.

Feb 09, 2024 18:02

Ahead of IPL 2024, Star Sports introduces ‘Startup Power Play’

Star Sports, the official TV broadcaster of the Tata Indian Premier League (IPL), brings a one-of-a-kind opportunity ‘Startup Power Play’ for start-ups in India. This initiative invites startups to craft a crisp 60-second commercial, strategically positioned to captivate audiences during each IPL match.

Feb 09, 2024 15:02

BCCI sets base prices for IPL partner slots: Report

The Board of Control for Cricket in India (BCCI) has reportedly set base prices for six associate and three special partner slots for the next five seasons of the Indian premier League. The cumulative base price for all the slots mentioned has been set at Rs 2,700 crore ($325.16 million), Economic Times reports.

Feb 08, 2024 19:02

Etihad takes flight with Chennai Super Kings as official sponsor

Gulf carrier Etihad Airways on Thursday entered into an agreement with the Indian Premier League franchise Chennai Super Kings (CSK) as its official sponsor. The partnership will cover CSK's events and platforms, while its players' jerseys will display the Etihad logo.

Feb 07, 2024 20:02

PUMA refutes reports of Virat Kohli switching to Agilitas Sports

PUMA on Wednesday refuted reports that cricketing superstar Virat Kohli, arguably the country's biggest brand endorser, was switching allegiance from the country's leading athleisure brand to Agilitas Sports Pvt Ltd, a company set up last year by Abhishek Ganguly, its former India MD.

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