Brands

'Star Deals' launched to boost IPL 2nd-screen engagement on TV

SportzPower Team
Apr 30, 2024 20:04

Star Sports continues to redefine the power of television for advertisers, launching an innovative solution that redefines how brands connect with viewers during IPL matches.

The solution, titled Star Deals, is an innovative patented technology that allows brands to engage with audiences through their second screens while they enjoy the thrilling action on Star Sports Network. The innovation takes TV Commerce to millions of linear devices during the most watched mega-event, making it a game-changer for brands.

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Under Armour logo
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