Brands

Oct 25, 2017 15:10
MUMBAI: The Indian government has approved Reebok India's proposal to set up single brand retail stores in the country. The wholly owned adidas subsidiary received the official nod to set up single brand retail stores from the Department of Industrial Policy and Promotion (DIPP) on Tuesday. Till now, Germany's Adidas AG has been sellling adidas and Reebok products in India.
Oct 16, 2017 15:10
MUMBAI: Global e-retail giant Amazon could soon take on big sports apparel names like Nike and Lululemon. The company is working with known sportswear-makers' suppliers and manufacturers, and although the project is still in early stages, it has started ordering small batches of products as part of the trial, according to a Bloomberg report.
Oct 13, 2017 09:10
MUNICH: The successful and longstanding partnership between FC Bayern and Coca-Cola is to continue for three more years, as the US beverages giant will remain an "official FC Bayern München partner".  The agreement between the German record champions and the beverage company incorporates a premium advertising presence and promotional events at the Allianz Arena.
Oct 13, 2017 09:10
OLATHE, Kan: Garmin International, Inc has been selected as an official supplier for the Volvo Ocean Race 2017-2018.  As an official supplier, Garmin’s flagship waterproof1 action cameras, the VIRB 360 and VIRB Ultra 30, will be used by all seven teams competing in the 45,000-mile race around the world to capture video that can be edited and shared with race fans around the globe. 
Oct 12, 2017 14:10
MUMBAI: Admitting that its energy drink product was 'trying too hard to copy Red Bull', Bisleri International has withdrawn its Urzza brand after three years of testing the waters in the Indian market.
Oct 10, 2017 15:10
MUMBAI: The eighth Ericsson annual ConsumerLab TV and Media report predicts that the growth of on-demand viewing will continue to soar through to 2020, making up almost half of total viewing.
Oct 06, 2017 14:10
MUMBAI: adidas has launched its new campaign showcasing how football has caught the imagination of young India, on the eve of the first ever FIFA U 17 World Cup to be hosted in the country from 6 October 2017.
Oct 04, 2017 13:10
MUMBAI: Badminton Asia has appointed events management agency E-Plus Global as its strategic partner to elevate the sport's outreach globally.
Sep 08, 2017 11:09
NEW DELHI: AIFF's kit partner Nike on Thursday launched Under-17 national football team kit, a month ahead of the kick-off the prestigious FIFA event.