Brands

Aug 17, 2018 17:08
BodyArmor logo
Coca-Cola takes aim at Gatorade with BodyArmor investment
NEW YORK: Coca-Cola has acquired a minority ownership stake in red-hot American sports drink sports brand BodyArmor, the ultimate aim being to make a dent in the overwhelming dominance that rival PepsiCo's Gatorade has in the high value segment.
Aug 08, 2018 18:08
IPL logo
IPL brand value up 19% at $6.3bn: Study
MUMBAI: The brand value of the Indian Premier League stands at $6.3 billion this year, an increase of 19% over the $5.3 billion world cricket's most valuable annual property registered in 2017. According to the IPL Brand Valuation Report 2018 released Wednesday by corporate finance advisory firm Duff & Phelps, the surge in valuation comes on the back of the big spike in broadcasting rights fee.
Aug 06, 2018 15:08
Meraki wins Patna Pirates' brand management mandate
MUMBAI: Patna Pirates - Pro-Kabbadi League’s most successful franchise - have brought on board sport marketing & sponsorship management company Meraki Sport & Entertainment to "help define the franchise’s brand".
Aug 01, 2018 14:08
vivo ipl logo
IPL TV viewership grew 41% between 2016 & 2018: BARC
MUMBAI: Television impressions for the Indian Premier League has witnessed a growth of 41% over the last three years between 2016 and 2018, data analysed by the Broadcast Audience Research Council India (BARC India), the sole television audience measurement agency operating in the Indian market, has revealed.
Jul 28, 2018 15:07
Serie A TIM
Serie A extends title sponsorship with TIM till 2021
ROME: Serie A put speculation to rest by announcing that it has renewed its sponsorship deal with telecommunications company TIM for the next three seasons. SportsPro Media reports that the agreement is worth 45 million euros ($52.2 million). 
Jun 19, 2018 16:06
netmeds logo
Netmeds, Dalmia Cements sponsor India-Ireland T20Is
MUMBAI: ITW Consulting, the sports management company that won the in-ground and production rights for the Ireland vs India T20I series, announced Netmeds and Dalmia Cement as the Title and Powered by sponsors respectively for the competition on Sunday.
Jun 18, 2018 15:06
Puma
Belgian striker Lukaku teams up with PUMA
MUNICH: Romelu Lukaku, the Belgium and Manchester United striker was named as PUMA’s long-term brand ambassador on Thursday. “Choosing on an exclusive sportswear brand to work with is an important decision, not just for the boots on the pitch but for my goals and desires off of it. I look forward to hustling with the big cat in the future,” Lukaku was quoted as saying after the announcement.
Jun 18, 2018 15:06
Sleepscore
Ronaldo endorses American brand Sleepscore
FOOTBALL SUPERSTAR Cristiano Ronaldo was named the brand ambassador of American company SleepScore Labs on Thursday. In what is an unique endorsement deal, Sleepscore wishes to explain the importance of sleeping better to feeling and living better through Ronaldo, who boasts of more than 320 million fans across his social media besides being health-conscious and performance-driven.
Jun 13, 2018 17:06
vivo ipl
IPL brand value up 37% to $5.3bn: Study
MUMBAI: The Indian Premier League (IPL) brand is today worth $5.3 billion, representing a 37% leap in valuation from the 2017 edition, data put out by Brand Finance in its IPL 2018 ranking report reveal.  The findings from the report presented by the London-headquartered valuation company were reported Wednesday by Business Today, a day ahead of its official release.
Jun 11, 2018 14:06
football
MONEY BALL: Pehle Meri Country
IT IS FOOTBALL World Cup time, and thankfully, though India is not part of this sporting extravaganza, Indian football is making some noise, albeit even if it is for a few days only. But it took a heartfelt appeal from the captain to get the country to talk about the national team and its exploits.
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