Brands

Mar 15, 2018 12:03
Desports seals deal to manage PSG rights in China
PARIS: China's sports marketing agency Desports will have exclusive management of French Ligue 1 champion Paris Saint-Germain's sponsorship rights and license rights in the Chinese mainland and Hong Kong. The multimillion euro partnership will run for three and a half years from January 2018, according to an official release.
Mar 13, 2018 13:03
star india
IPL 2018: Star locks in 3 co-presenting, 7 associate sponsors
MUMBAI: Indian Premier League 2018 host broadcaster Star India has thus far signed on 34 brands ahead of next month's IPL. While the co presenting sponsors are Vivo, Coca Cola and Reliance Jio, associate sponsors are Polycab, Parle Products, AMFI, Make My Trip, Vimal Pan Masala, Asian Paints, and Dream 11.
Mar 12, 2018 14:03
pawan munjal
Pawan Munjal urges fellow corporates to support golf
NEW DELHI: Pawan Munjal, chairman of Hero MotoCorp, the world’s largest two-wheeler company and the biggest corporate supporter of golf in India, has called on the private sector to partner government agencies in channelling resources to nurture and grow the game in India. Munjal expressed his views on the sidelines of the concluding day Sunday of the Hero Indian Open in Gurugram.
Mar 12, 2018 14:03
IPL teams to get Rs 2.5bln per season, but need to pay 20% to BCCI
MUMBAI: The eight teams in the cash-rich league will now receive a sum of Rs 2.5 billion a year, which is a more than four-fold increase from the Rs 600 million each team used to receive annually in the last 10 years of the league's existence, Mumbai Mirror reports. The news of the hike was conveyed to the franchise representatives in an IPL workshop in Ahmedabad on Sunday, the report added.
Mar 09, 2018 16:03
virat uber
Virat rides with Uber as brand ambassador
NEW DELHI: Cab hailing platform Uber on Friday announced it had roped in Indian cricket team captain Virat Kohli as its brand ambassador in India. 
Mar 05, 2018 18:03
ms dhoni
Dhoni signs endorsement deals with Dream11, Snickers
MUMBAI: Former Indian cricket captain Mahendra Singh Dhoni has been named brand ambassador for Mars Wrigley Confectionery's chocolate brand Snickers as well as sports gaming platform Dream11.
Feb 27, 2018 16:02
ioa logo
IOA seals long-term partnership with Edelweiss Group
NEW DELHI: The Indian Olympic Association (IOA) Monday announced Edelweiss Financial Services Limited, as sponsor of the Indian contingent for 2018 Commonwealth Games 2018, 2018 Asian Games and 2020 Olympic Games as well as National Games 2018 and 2019. 
Feb 21, 2018 14:02
Renault Sport F1 team, Alibaba’s Tmall partner for 2018 season
PARIS: Renault Sport Formula One Team and Alibaba’s Tmall will partner for the 2018 FIA Formula One World Championship, with the logo of the Chinese B2C marketplace – the Tmall Cat – being displayed prominently on the Renault RS 18 F1 Challenger. Further details of the partnership will be released in March.
Feb 21, 2018 13:02
bridgestone logo
Bridgestone expands Indian athlete roster to 5
MUMBAI: Bridgestone India, a subsidiary of one of the world’s leading tyre and rubber companies, has announced partnerships with new members of ‘Team Bridgestone’ under its global Olympic partnership. 
Feb 16, 2018 13:02
baseline ventures
Baseline Ventures raises fresh equity 
MUMBAI: Baseline Ventures, a sports marketing, celebrity management and brand licensing firm, has achieved billings of  over Rs 1 billion in 2017.  
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