Brands

Mar 08, 2022 17:03
INDIAN WELLS, Calif.: The BNP Paribas Open, a combined ATP Masters 1000 and WTA 1000 event, welcomes three new tournament partners as the event got underway Monday at the Indian Wells Tennis Garden – real estate startup Pacaso, women’s health platform Hologic and German luxury carmaker BMW.
Mar 07, 2022 19:03
MUMBAI: Ed-tech platform, BYJU'S, the current Team India shirt sponsor, has reportedly extended the association for another year.  BYJU'S had replaced Chinese smartphone major Oppo as shirt sponsor in September 2019 and the contract was supposed to come to an end on March 31.
Mar 07, 2022 16:03
MUMBAI: Royals Sports Group-owned Rajasthan Royals Sunday announced its association with dry fruit brand Happilo as the Indian Premier League franchise's title sponsor for the 15th edition of IPL, which is set to be held from March 26 – May 29.  The deal (financial terms were not disclosed) will see the nuts and dry fruits brand’s logo appear on the front of the Rajasthan Royals’ official playing kit.
Mar 04, 2022 21:03
PARIS: Indian software major Infosys and Roland-Garros (RG) have announced the renewal of their three-year long partnership for a further five years.  The agreement, financial details for which were not disclosed, will see Infosys continue as the Official Digital Innovation Partner for the Parisian Slam, through 2026.
Mar 04, 2022 21:03
ST PETERSBURG, Florida: The WTA and Hologic on Thursday jointly announced a landmark partnership introducing the med-tech firm as the global title sponsor of the WTA Tour. The WTA has been without a title sponsor since Sony Ericsson downgraded its investment in women’s tennis in 2010.
Mar 04, 2022 19:03
MUMBAI: Hyundai Motor India Friday launched #TheDriveWithin campaign to celebrate the spirit of sports and showcase the inspiring real-life stories of four Indian women cricketers Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues.
Mar 04, 2022 18:03
MUMBAI: Balkrishna Industries Ltd. (BKT), a leading Indian multinational off-highway tire manufacturer, has roped in Hindi film A lister Ranveer Singh as its brand ambassador. 
Mar 04, 2022 16:03
MUMBAI: Campus Activewear Limited (Campus), India’s largest sports and athleisure footwear brand in terms of value and volume in Fiscal 2021 (source: Technopak Report*), launched  their 100th store in Mumbai, in addition to five other stores across the city. The brand offers multiple choices across styles, colour palettes, price points and an attractive product value proposition.
Mar 03, 2022 19:03
HERZOGENAURACH, Germany: Sportswear giant adidas Thursday announced the appointment of Alasdhair Willis to chief dreative officer. 
Mar 02, 2022 20:03
HERZOGENAURACH, Germany: Sports company PUMA has extended its partnership with W Series, the international single-seater motor racing championship for female drivers and has signed Finnish driver Emma Kimiläinen for the PUMA W Series Team in 2022.