Brands

Dec 22, 2021 16:12
MUMBAI: Hyundai Motor India Ltd Wednesday signed an MoU with India's top woman golfer Aditi Ashok.  As part of the two-year brand ambassador association, Hyundai will work closely with the 2020 Arjuna Awardee representing HMIL’s Young & Progressive Imagery.
Dec 22, 2021 13:12
NOIDA: UP Yoddha – the GMR Group owned Kabaddi franchise representing the state of Uttar Pradesh - Wednesday announced Lifelong as their associate sponsors for the eighth season of the Pro Kabaddi League. 
Dec 20, 2021 20:12
KOCHI: Kerala Blasters FC announced Monday its partnership with Indian poultry conglomerate Suguna Foods’ newly launched brand, Delfrez for the ongoing season of ISL 2021-22.
Dec 20, 2021 20:12
MUMBAI: Star Sports, official media rights partner for the vivo Pro Kabaddi League, has roped in eight sponsors and many more key advertisers ahead of the commencement of the league, marking the return of India’s second-most viewed league after a two-year hiatus. 
Dec 18, 2021 16:12
PARIS: Kylian Mbappe is to be the new new global ambassador for Dior's men's fashion and perfumes, the French football star announced on Twitter on Friday. "I am delighted to announce that I am now officially part of Maison Dior. Can't wait to share our collaborations in men's fashion and Sauvage fragrance," he tweeted in English.
Dec 17, 2021 22:12
NEW DELHI: Indian audio brand Truke has collaborated with Telugu Titans, a Pro Kabaddi League Team, as its official audio partner.  As all recent Truke offerings have been focused on the gaming TWS segment, this critical collaboration is wholly in line with the company’s latest brand positioning.
Dec 14, 2021 17:12
ZURICH: For the first time since 2013, FIFA is introducing a new commercial partnership structure that will provide companies around the world with more tailored opportunities to partner with the sport of football, leverage the FIFA brand and support its competitions. 
Dec 14, 2021 14:12
MUMBAI: Indian cricketing legend Sachin Tendulkar has come on board used car retail platform Spinny as a strategic investor in the company, as well as lead brand endorser.  The association with the Master Blaster marks another chapter in Spinny’s commitment to young Indians in the realization of their dreams and aspirations by serving simple and delightful car buying and selling experiences.
Dec 14, 2021 12:12
MUMBAI: Aditya Birla Fashion and Retail Ltd. (ABFRL) announced on Tuesday that it had in-principal approved buying exclusive online and offline rights to the global sportswear brand Reebok for the Indian market. The deal will be effective once the global ownership of the Reebok brand is transferred from adidas to Authentic Brands Group under a €2.1 billion ($2.37bn) acquisition announced in August.
Dec 13, 2021 21:12
LAUSANNE: The International Boxing Association (AIBA) Extraordinary Congress Monday ushered in a new era for the sport as the federation changed its acronym from AIBA to IBA, while adopting a comprehensive set of governance reforms developed by independent experts.  A total of 107 of IBA’s national federations were in attendance to approve these wide-spread changes.