Brands

Nov 02, 2021 10:11
ATLANTA: The Coca-Cola Company Monday announced that it has acquired the remaining 85% of BodyArmor, a line of sports performance and hydration beverages that is incremental to the soft drinks giant's efforts to dent the market share of Pepsico-owned Gatorade.
Nov 02, 2021 07:11
MUMBAI: So India is out of out of the running for a semi-final spot in the ongoing T20 World Cup for all intents and purposes bar the shouting. And social media is awash with vituperative commentary deriding Team India's less than stellar performance in losing 2 out of their 2 opening games. 
Oct 29, 2021 12:10
MUMBAI: TAM Sports has released its final report of Indian Premier League 2021 - 'TAM Sports-IPL 14 Advertising Report', based on data culled from IPL 13 and IPL 14. This IPL report is for all 60 matches of IPL 14 and for all the channels on which matches were telecast.
Oct 28, 2021 05:10
NEW DELHI: Athletics Federation of India (AFI) has joined hands with IOS Sports and Entertainment Pvt. Ltd – one of the oldest leading sports management organizations in India, to bring them on as exclusive commercial partners of the federation for a period of 3 years.
Oct 26, 2021 18:10
BENGAALURU: Bengaluru FC have entered into a two-year association with Rage Coffee, owned and operated by Swmabhan Commerce Private Limited, who will be the Blues’ official partner, the club announced on Tuesday.
Oct 26, 2021 16:10
GURUGRAM: Spinny – a full-stack online-to-offline retail platform for buying and selling used cars – Tuesday announced the association of badminton icon PV Sindhu as one of the "captains" of Squad Spinny.  With this association, Spinny aims to strengthen its brand vision of helping young Indians realise their dreams and aspirations, by providing a simple and delightful car buying and selling experience.
Oct 22, 2021 17:10
NEW DELHI: LaLiga has organized a large-scale activation within the framework of ElClasico, the most watched club match in world football in which FC Barcelona and Real Madrid face off in an epic clash, to showcase the all-new identity of this legendary sporting event. 
Oct 22, 2021 15:10
MUMBAI: Lupinlife, the consumer healthcare business of global pharma major, Lupin Limited has announced today that it has roped in Bollywood megastar and fitness icon Hrithik Rosh an, as the brand ambassador for the recently launched Be One, an Ayurvedic energy supplement.
Oct 22, 2021 10:10
MUMBAI: Smartphone brand Realme has roped in cricketer KL Rahul as brand ambassador for its smartphone category. Rahul, the new face of the Realme smartphone category, will work with the brand for the segment’s growth. 
Oct 22, 2021 10:10
DUBAI: The International Cricket Council has announced power-brand Dettol as the Official Hygiene Partner of the ongoing ICC Men’s T20 World Cup. The T20 World Cup is hosted by the BCCI and is taking place in the UAE and Oman.  The partnership will see Dettol provide disinfection products for cricket fans across the tournament.