Brands

Dec 01, 2021 23:12
MUMBAI: French tyre major Michelin has announced the launch of Michelin Cup for E-Gamers in India.  Designed in partnership with PlayStation’s driving game franchise Gran Turismo, the contest, for which registrations opened 29 November, will run till 18 December.  In 2019, PlayStation selected Michelin as “official tire technology partner” for its Gran Turismo franchise.
Nov 30, 2021 19:11
MUMBAI: FC Goa has announced 1Xnews as the club’s principal title sponsor for the 2021-22 season of the Hero Indian Super League.  As part of the tie-up, 1Xnews will appear on the chest of the club shirt and training wear throughout the course of the season. 
Nov 27, 2021 08:11
MUMBAI: ACC Ltd has partnered with the Board of Control for Cricket in India (BCCI) for collecting and managing waste during the first India vs New Zealand Test series match which started on 25 November at Kanpur’s Green Park Stadium.
Nov 26, 2021 20:11
MUMBAI: Sony Pictures Sports Network (SPSN) gears up to broadcast the oldest and biggest rivalry in the history of cricket – The Ashes 2021 LIVE from December 8, 2021.
Nov 25, 2021 19:11
LONDON: The Premier League and Castrol have announced a new partnership that kicks off in January 2022.
Nov 25, 2021 19:11
COLOMBO: Lanka Premier League has signed with Daraz as exclusive digital streaming partner for the upcoming 2021 season. which will be played between 5th December to 23rd December.  Through this partnership, fans will get an opportunity to to watch LPL matches live and for free on the Daraz streaming app. Daraz also announced its partnership as the associate sponsor for the LPL. 
Nov 25, 2021 18:11
NEW DELHI: RuPay, the flagship product of National Payments Corporation of India, has come on board as the title sponsor of the Prime Volleyball League. RuPayhas acquired the title sponsorship rights for three years of India’s latest franchise-based sports league, which is set to tip off in early 2022.
Nov 23, 2021 17:11
MUMBAI: Dr Amit Samarth, Scott Sports brand ambassador, is going to attempt the world ultra cycling record by cycling day and night on Saturday, 27th November. 
Nov 23, 2021 17:11
MUMBAI: TVS Eurogrip, India’s leading two & three-wheeler tyre brand, has joined hands with four-time IPL champions Chennai Super Kings as the principal sponsor for the next three years (2022-2024). 
Nov 23, 2021 17:11
NEW YORK: Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, Monday announces that funds advised by CVC Capital Partners (CVC) and HPS Investment Partners (HPS) have signed definitive agreements to purchase significant equity stakes in the company from certain current ABG shareholders. The transaction values the company at $12.7 billion in enterprise value.