Brands

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024. 

Aug 01, 2022 16:08
MUMBAI: Connected lifestyle brand Noise has roped in actor Vaani Kapoor as the face of its upcoming X-Fit series smartwatch in India, Noise X-Fit 2. 
Jul 29, 2022 18:07
BENGALURU: KSCA on Friday announced The Shriram Group as title sponsor for the Maharaja Trophy KSCA T20 at a press conference held at the Chinnaswamy Stadium.  Shriram has come on board as title sponsors for a period of 3 years, commencing this season. 
Jul 29, 2022 17:07
MUMBAI: Coca-Cola India has confirmed reports first published in May that it was extending its brand Limca into the hydrating sports drinks category, a first for the lemon-flavoured beverage, with Limca Sportz.
Jul 29, 2022 10:07
MUMBAI: Indian electrical manufacturing company Goldmedal Electricals was Thursday announced as the title sponsor of the upcoming five-match T20 International (T20I) series between India and West Indies.  The series will be branded as the Goldmedal T20 Cup with the first match scheduled to be played on 29 July.
Jul 28, 2022 13:07
BENGALURU: Nestlé MILO has joined forces with Inspire Institute of Sport (IIS), one of India’s premier training centers that have the vision to create and develop Olympic champions in India. 
Jul 26, 2022 19:07
MUMBAI: Lifestyle tech brand Noise has rolled out an AI-driven campaign, in partnership with brand ambassador Rishabh Pant, to send out personalized messages to potential buyers of its recently launched flagship smartwatch, the ColorFit Pro 4 series. 
Jul 26, 2022 17:07
TAMPA, Fla.: VinFast and IRONMAN have announced a global partnership that sees the Vietnamese electric auto major become the first ever naming rights partner of the IRONMAN U.S. Series from 2022. 
Jul 26, 2022 17:07
MUMBAI: D2C sleep solutions brand SleepyCat has launched a new campaign for its flagship Ultima Mattress, with sports personalities like Nikhat Zareen and Srikanth Kidambi.  Through a series of videos, the campaign highlights the comfort and support functionality of the mattress.
Jul 25, 2022 17:07
NEW DELHI: The Telugu Yoddhas, GMR Sports’ franchise for the inaugural Ultimate Kho Kho (UKK) League season, have unveiled their new logo. 
Jul 22, 2022 18:07
MUMBAI: Paytm - the Board of Control for Cricket in India’s title sponsor for international cricket at home - has opted out of the deal that runs till March 31, 2023. The fintech company has reportedly transferred the rights to Mastercard.  As per Hindustan Times, the tripartite deal is similar to how BYJU'S took over BCCI jersey rights from Oppo.