Brands

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024. 

May 06, 2022 11:05
LONDON: WPP and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, Thursday announced a new partnership to help the communications conglomerate's agencies deliver a "new era of digital experiences for brands in the metaverse". 
May 03, 2022 17:05
ISMANING, Germany: AlphaTauri, Red Bull’s premium fashion brand, has launched a campaign using hybrid production for the first time, in which virtual and real elements merge to create a striking visual experience.  The campaign was realized in PLAZAMEDIA’s mixed reality studio in Ismaning near Munich.
May 03, 2022 17:05
BERLIN: German luxury car brands Audi and Porsche will be entering Formula 1, after convincing the board of parent company Volkswagen that the move will bring in more money than it will cost, VW chief executive Herbert Diess said on Monday.
May 03, 2022 16:05
MUMBAI: TAM Sports has released its fifth update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 39 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
May 02, 2022 19:05
HERZOGENAURACH, Germany: It may be a marketing exercise at its core but the data points unearthed are certainly revealing. As part of the launch of their new leak-proof underwear collection, global sports company PUMA and leak-proof apparel company Modibodi have commissioned a global survey that investigated the reason girls are leaving sport; shining a light on the numbers that really matter.
May 02, 2022 17:05
MUMBAI: Britannia Bourbon has released its new campaign bringing on board three of India’s U19 cricketers – captain Yash Dhull, opener Harnoor Singh, and all rounder Raj Bawa. 
Apr 29, 2022 19:04
NEW DELHI: Following the recent collaboration with Rooter, esports organizations Chemin Esports has announced a new collaboration with Mountain Dew which comes on board as the official beverage partner.  Mountain Dew has a significant interest in esports with its extremely popular Dew Arena.
Apr 27, 2022 07:04
MUMBAI: The most valuable franchise in the Indian Premier League is the Reliance-owned Mumbai Indians, with a valuation of $1.3 billion, followed by Chennai Super Kings at $1.15 billion, a Forbes report published Tuesday avers.
Apr 26, 2022 22:04
CHENNAI: TVS Motor Company and PETRONAS have announced an alliance that sees the Malaysian engine oil giant become the title partner of TVS Racing, the Indian two-wheeler major's factory racing team.
Apr 26, 2022 21:04
MUMBAI: Sony Pictures Networks India Private Limited (SPNI), the Indian indirect wholly owned subsidiary of Sony Group Corporation, has quietly instituted a corporate name change. SPNI's official company name has been changed to Culver Max Entertainment Private Limited with effect from 20th April. Other than this change of name, absolutely nothing changes as far as the Sony Network brand identity is concerned.