Brands

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024. 

Jul 20, 2022 18:07
NEW DELHI: Underdog Athletics, exclusive India distributor and licensee for Under Armour, has announced a partnership with Olympic champion Neeraj Chopra. 
Jul 18, 2022 18:07
MUMBAI: Chinese smartphone brand OPPO Monday announced it will partner with UEFA across different UEFA competitions including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA Youth League Finals for the next two seasons. The limited two-season deal is becuase UEFA’s current three-year club competitions commercial cycle ends with the 2023-24 season.
Jul 13, 2022 18:07
MUMBAI: Neem Ayu, an ayurvedic brand for haircare and skincare has recently launched with Indian cricket star Smriti Mandhana as the brand face for their shampoos & hair oils. In addition to this, Smriti has also invested in the brand and will be part of their growth journey.
Jul 12, 2022 16:07
AHMEDABAD: Adani Sportsline, the sports arm of the Adani Group, Tuesday announced the name of its team in the UAE International League T20 (ILT20) as 'Gulf Giants’. The 'Gulf Giants' is an extension of Adani Sportsline's brand - Gujarat Giants. 
Jul 12, 2022 16:07
NEW DELHI: India's public broadcaster Prasar Bharati Tuesday unveiled its new logo.  In the earlier format, the corporate office of Prasar Bharati used both AIR and Doordarshan logos on both the sides of the written text ‘PRASAR BHARATI’ along with the Indian emblem in the middle, DPS Negi, Member (Personnel), Prasar Bharti, said. 
Jul 12, 2022 16:07
MUMBAI: Esports team GodLike Esports has joined hands with Wings to create a co-branded soundwear collection - the ‘GodLike limited edition earbuds’.  The limited-edition collection will be available across multiple platforms including Amazon, Flipkart, Myntra, PayTM and Tata Cliq. Fans can join the waitlist to be the first to get their hands on the products.
Jul 08, 2022 17:07
MUMBAI: Extending their recent #HairyMasculinity campaign, Beardo’s new digital film features its brand ambassador - all-rounder Ravindra Jadeja - further strengthening the brand’s positioning on "rugged masculinity". Playing off the comparisons between life on and off the field, the film celebrates the spirit of competitive aggression.
Jul 08, 2022 16:07
MUMBAI: Piramal Realty, the real estate arm of the Piramal Group, unveiled its new campaign #TheFutureStartsAtHome featuring its brand ambassador Rahul Dravid for its portfolio of residential projects comprising Piramal Aranya (Byculla), Piramal Mahalaxmi (Jacob Circle), Piramal Revanta (Mulund) and Piramal Vaikunth (Thane). 
Jul 07, 2022 19:07
MUMBAI: JK Tyre & Industries Limited has appointed Anuj Kathuria as president (India), reporting to chairman & managing director, Raghupati Singhania and Anshuman Singhania, managing director, based out of Delhi. Kathuria brings with him 31 years of experience, having worked in senior management positions in auto companies like Ashok Leyland and Tata Motors.
Jul 07, 2022 19:07
NEW DELHI: The Indian Olympic Association (IOA) held a send-off ceremony here for members of the Indian squad for the upcoming Birmingham Commonwealth Games (CWG) 2022.