Brands

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024. 

Apr 14, 2022 10:04
MUMBAI: Lloyd, one of consumer durable brand of Havells India, Thursday announced its association with BCC president and former Indian cricket captain Sourav Ganguly as brand ambassador for markets in the eastern part of India. As a part of the association, Sourav will endorse Lloyd range of consumer durables, through promotion, advertising and marketing.
Apr 13, 2022 17:04
NEW DELHI: Star cricketer Virat Kohli led a host of Royal Challengers Bangalore players, including Dinesh Karthik, Mohammed Siraj, Harshal Patel and Finn Allen to bat for “Freedom of Choice” in Muthoot FinCorp’s latest TVC campaign.
Apr 13, 2022 17:04
CHENNAI: Gulf Oil Lubricants has released its digital-first campaign for the ongoing Indian Premier League starring brand ambassador MS Dhoni. Aimed at building a strong consumer connect, these campaign films witness Dhoni delivering dialogue in Tamil and Telugu for the first time. 
Apr 13, 2022 06:04
MUMBAI: As the ongoing season of the Indian Premier League gathers pace, the Advertising Standards Council of India has expressed concern that several high decibel advertisements from the online real-money gaming industry are violating its guidelines.
Apr 13, 2022 06:04
BENGALURU: Direct-to-customer (D2C) online casual sneakers brand Flatheads has announced Indian television actor and cricket presenter Gaurav Kapur as its brand ambassador.  Kapur has also invested in the brand as an angel investor participating in its pre-Series A. 
Apr 11, 2022 21:04
MUMBAI: JSW Sports has announced the signing of 21-year-old Indian women cricketer Jemimah Rodrigues on a multi-year deal. As part of the association, Rodrigues’ commercial and brand partnerships will be managed by the sports wing of the JSW Group. The all-rounder was earlier represented by Baseline Ventures, which had signed her on in 2018.
Apr 11, 2022 20:04
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 13 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
Apr 07, 2022 16:04
BENGALURU: McDowell's No1 Soda, Diageo India's soda brand, Thursday announced its association with Indian Premier League franchises Royal Challengers Bangalore, Kolkata Knight Riders, Mumbai Indians, Sunrisers Hyderabad and Rajasthan Royals as the Celebrations Partner during the ongoing season. 
Apr 07, 2022 15:04
LONDON: Russell Stopford, former digital lead at Paris Saint-Germain, FC Barcelona and Manchester City, has joined digital sports agency Stadion as chief executive officer.   Stopford will play a key role in leading the strategic growth and development of Stadion, which already has an impressive portfolio of clients across top tier football, rugby union and sports governing bodies.  
Apr 07, 2022 11:04
MUMBAI: Disney Star India head - Ad Sales Nitin Bawankule has reportedly resigned from the company after a two-and-a-half year stint.  Bawankule had joined Disney-owned network as head of ad sales in October 2019.