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T20 WC: Amul scores sponsor deals with USA Cricket, CSA

SportzPower Team

May 02, 2024 18:05

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Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday.

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1.

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024.

Apr 26, 2022 18:04

Ninety One Cycles announces launch of KTM’s Chicago Disc 271

MUMBAI: Active lifestyle brand Ninety One Cycles Monday launched KTM’s brand new offering in India, the Chicago Disc 271. Ninety One Cycles has an exclusive partnership with KTM bicycles in India. Ninety One and KTM share a common vision of bringing in a revolution in one of India’s oldest mobility mediums – cycles, following an engineering-led, consumer-centric, disruptive approach.

Apr 25, 2022 18:04

IPL 2022: Hotstar to host Octa's Second Income campaign

NEW DELHI: Octa, a global brand of investment services, Monday announced the launch of a new campaign on the streaming platform Disney+ Hotstar. All through the remainder of the ongoing Indian Premier League season, Hotstar will be streaming Octa’s Second Income campaign video clips during the matches.

Apr 25, 2022 08:04

84 new brands advertised in 31 matches of IPL 15: TAM

MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 31 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.

Apr 20, 2022 18:04

Jaquar builds awareness for lighting range in new IPL campaign

MUMBAI: Bathroom products brand Jaquar, which has diversified into lightings, has launched a new campaign timed with the Indian Premier League.

Apr 20, 2022 16:04

dentsu X wins digital media mandate for Dabur India

MUMBAI: dentsu X, the integrated media agency from the house of dentsu India, has won the digital media mandate for Dabur India, following a multi-agency pitch.

Apr 20, 2022 15:04

Suresh Raina face of Maggi campaigns around cricket

MUMBAI: Leading noodles brand Maggi has launched a new campaign to "celebrate cricket" and has roped in cricketer Suresh Raina as its face. Talking about his association with the campaign, Raina said, “It is an honour to be associated with Maggi – a brand that has a legacy of more than four decades in the country. It has been a lot of fun shooting for the commercials...”

Apr 19, 2022 08:04

103 brands advertised in 1st 22 games of IPL 15: TAM

MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 22 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.

Apr 18, 2022 14:04

Nestle Munch introduces limited-edition packs for 4 IPL teams

MUMBAI: Nestle Munch has partnered four Indian Premier League franchises - Royal Challengers Bangalore, Punjab Kings, Sunrisers Hyderabad and Kolkata Knight Riders - as ‘Official Crunch Partners’ for the ongoing IPL.

Apr 18, 2022 10:04

Naveen Patnaik unveils Odisha Hockey Men’s World Cup 2023 logo

BHUBANESWAR: Chief Minister of Odisha Naveen Patnaik recently unveiled the official logo of the FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar - Rourkela at the Kalinga Hockey Stadium. The prestigious quadrennial tournament is scheduled to be held from 13 January to 29 January 2023.

Apr 18, 2022 10:04

Nissan acquires Le Mans-based e.dams Formula E team

LONDON: Nissan has announced the acquisition of the Le Mans-based e.dams race team, with the Japanese manufacturer taking full ownership of its involvement in the ABB FIA Formula E World Championship.

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