MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
Jun 08, 2021 12:06
SINGAPORE: Leading nutritional and wellness company Herbalife has joined the AFF Suzuki Cup 2020 as an Official Supporter.
Partnering South East Asia’s most-watched football tournament for the first time, Herbalife aims to tap the tournament’s popularity to strengthen its brand presence in the region. The deal was brokered by SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup.
Jun 08, 2021 12:06
NEW DELHI: India’s first-ever franchise-based Esports league, the Esports Premier League (ESPL) has partnered with smartphone maker Infinix Mobile as title sponsor for its inaugural edition.
ESPL aims to tap into the growing landscape of esports in the country, a segment that has received a significant boost in the last year as an increasing number of users are spending time on smartphones for gaming.
Jun 07, 2021 15:06
DUBAI: The International Cricket Council announced Monday that it has entered into a strategic partnership with Indian financial services company BharatPe that covers all ICC global events till the end of 2023.
The agreement will ensure BharatPe’s involvement and integration at all ICC events throughout the term.
Jun 07, 2021 11:06
LOS ANGELES: TSM, the premier global esports organization, today announced a $210 million, multi-year partnership deal split between FTX Trading Limited and West Realm Shires Services Inc, owners and operators of FTX.com and FTX.US respectively. FTX.US has partnered with TSM in relation to the US, and FTX.com internationally.
Jun 07, 2021 11:06
MANCHESTER: The owner of Manchester United, a key player in the failed European Super League project, has set out a vision for a "new era of dialogue and consultation with fans", including the creation of a fan advisory board and a fan share scheme.
Manchester United executive co-chairman Joe Glazer met with the club’s fans’ forum on Friday to begin discussions.
Jun 05, 2021 08:06
MUMBAI: Tech Mahindra, which in February first proposed a Global Chess League (GCC), on Friday marked a significant milestone in that journey, announcing a new partnership with the International Chess Federation (FIDE).
Jun 04, 2021 19:06
NEW DELHI: With 50 days to go for the Tokyo 2020 Olympic Games, the Indian Olympic Association unveiled an impressive ceremonial and official sports attire for the Indian contingent that will participate in the Games of the XXXII Olympiad, scheduled to be held from 23 July to 8 August.
Jun 03, 2021 23:06
MUMBAI: As India and New Zealand get ready to lock horns in the first ever World Test Championship, official broadcaster Star Sports has unveiled a promotional film ahead of the marquee event, which runs from June 18-22nd at The Ageas Bowl in Southampton.
Jun 02, 2021 23:06
AUSTIN, Texas: Strategic Playground, a woman-owned and led industry-leading sports strategy and marketing firm, announced it has rebranded to Unrivaled Group to better align with its client focus of brands, properties and talent.
Jun 02, 2021 23:06
CAMBIAGO, Italy: Italian bicycle manufacturer Colnago is releasing the first-ever official Tour de France bicycle in time for this year’s race, which begins on June 26.
The extremely limited model will be produced in an official collaboration with ASO (Amaury Sport Organization), the company that organizes the event as well as other top sporting spectacles.