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T20 WC: Amul scores sponsor deals with USA Cricket, CSA

SportzPower Team

May 02, 2024 18:05

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Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday.

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1.

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024.

Jul 20, 2021 18:07

'Faster, Higher, Stronger - Together' - IOC ok motto change

LAUSANNE: The Session of the International Olympic Committee (IOC) has approved a change in the Olympic motto that recognises the unifying power of sport and the importance of solidarity. The change adds the word “together” after a dash to “Faster, Higher, Stronger”. The new Olympic motto now reads: “Faster, Higher, Stronger - Together”.

Jul 20, 2021 16:07

India’s Lanka tour on SonyLIV: 6-language t'cast; 50+ advertisers

MUMBAI: SonyLiv, the premium VoD service from Sony Pictures Networks India (SPN) and host Indian broadcaster of India’s ongoing tour of Sri Lanka, is showcasing the series live across six different languages - Hindi, English, Tamil, Telugu, Malayalam, and Bengali. The series, which began on July 18 and runs through till July 29, comprises three ODIs and three T20s.

Jul 19, 2021 16:07

Puma India ropes in Prabhdeep Bedi as D2C eCommerce head

BENGALURU: Puma India has roped in Prabhdeep S Bedi as director and head of D2C eCommerce. In this role, Bedi will further accelerate Puma India’s digital transformation journey and will be responsible for leading the D2C eCommerce business and the entire value chain of operations, cataloguing, technology, account management and customer experience.

Jul 19, 2021 14:07

TNPL strikes sponsor deals with Upstox, Shriram Capital

CHENNAI: The Tamil Nadu Premier League (TNPL) has financial conglomerate Shriram Capital Ltd and RKSV Securities Pvt. Ltd-owned digital investment platform Upstox as official partners.

Jul 19, 2021 12:07

India’s Lanka tour: ITW scores 11 sponsors for DD Sports t'cast

BENGALURU: ITW MWORX, ad sales partner for DD Sports, has closed on-air sponsor deals with 11 brands for India's tour to Sri Lanka, which kicked off Sunday in Colombo with the first ODI witness to the visitors winning the game at a canter.

Jul 16, 2021 07:07

Airbnb, IOC & IPC unveil Tokyo 2020 'Online Experiences'

TOKYO: Airbnb, the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) are bringing people closer than ever to the magic of Tokyo 2020 with a special program taking place during the Games of more than 200 Olympian and Paralympian Online Experiences, only on Airbnb.

Jul 16, 2021 07:07

G-Shock introduces sports-focused Night Surf Series in the G-LIDE

G-Shock introduces extreme sports-focused Night Surf Series

MUMBAI: National, 14 July 2021: G-Shock, from the house of Casio, is launching a new series of extreme sports watches which add elements of night surfing design to the G-LIDE GBX-100. Designed to push the boundaries of toughness with its core association of extreme sports, it comes in two distinctive shades of stealth black and black with bronze highlights.

Jul 12, 2021 19:07

PUMA and LaLiga present ADRENALINA, the ElClasico matchball

PUMA, LaLiga present ElClasico matchball ADRENALINA

BARCELONA: Sportswear brand PUMA and LaLiga present their latest design for the ADRENALINA matchball, the second official matchball for the 2021/22 LaLiga Santander season, which will be used for special fixtures in the competition’s calendar such as ElClasico, the derbies and other standout matches.

Jul 12, 2021 19:07

PUMA signs 18 Indian athletes for Tokyo 2020 lead-up campaign

BENGALURU: Sports brand PUMA has signed 18 Indian athletes who will represent the country in national and international events across sporting disciplines like shooting, hockey, track and field, boxing, table tennis, discus throw and badminton.

Jul 08, 2021 19:07

Nike launches personalised app for India, SE Asia

BENGALURU: Nike continues to accelerate its digital transformation in Southeast Asia and India (SEA&I) with the launch of the Nike App — the company’s fastest growing platform — providing members with personalized access to the best of Nike. The free Nike App launched Thursday in India, Singapore, Thailand, Philippines, Malaysia, Taiwan and Vietnam.

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