Brands

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024. 

Aug 12, 2021 20:08
NEW DELHI: adidas has inaugurated the adidas India Tech Hub office in Gurugram, New Delhi. The Indian tech hub presents a unique value for adidas, attracting and developing top tech and engineering talents to work on adidas products and initiatives. adidas India Tech Hub office will be the home to a local marketing organization and one of the global engineering tech hubs.
Aug 11, 2021 16:08
NEW DELHI: Sevilla FC Wednesday announced Germany-based social investing platform NAGA as its new front of shirt sponsor and the LaLiga club's global trading partner.
Aug 10, 2021 18:08
MUMBAI: Toyam Industries Ltd. (TIL) Tuesday announced a wide range of merchandise for B2C sale through online and offline stores in India, named 'Kumite 1'. Having recently informed about its upcoming talent hunt show on Times Group-owned OTT platform MX Player.  TIL is launching its brand of quality merchandise to help MMA fighters.
Aug 10, 2021 18:08
MUMBAI: FC Goa Tuesday announced sportswear brand Reyaur Sports as its official kit and merchandise partner from the 2021-22 season.
Aug 09, 2021 15:08
LONDON: Parimatch Tech, an international product company that promotes the Parimatch brand globally and provides tech and marketing solutions in the betting and entertainment industry, has signed a partnership agreement with Premier league club Chelsea FC for the next three seasons.
Aug 09, 2021 13:08
CHENNAI: Two-time Hero Indian Super League champions Chennaiyin FC (CFC) has signed leading sports brand Nivia as official kit partner of the ISL franchise on a multi-year deal, starting from the 2021-22 season.
Aug 05, 2021 06:08
GROS ISLET, ST Lucia: The Hero Caribbean Premier League franchise Saint Lucia Zouks has been rebranded as Saint Lucia Zouks ahead of the CPL 2021 season. The team is owned by KPH Dream Cricket Private Limited, which also runs the Punjab Kings franchise at the Indian Premier League (IPL). 
Aug 04, 2021 07:08
MUMBAI: Home interiors brand HomeLane has entered into a three-year strategic partnership with Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane and will be the company’s first brand ambassador.
Aug 04, 2021 06:08
MUMBAI: Official broadcasters Sony Pictures Sports Network (SPSN) is geared up to #BackOurBoys during the highly anticipated India tour of England 2021. 
Aug 04, 2021 06:08
MADRID: BMW M GmbH, the 'Official Car of MotoGP', will unveil the new BMW i4 M50 Safety Car for the FIM Enel MotoE World Cup at the Bitci Motorrad Grand Prix von Österreich on the 15th of August at the Red Bull Ring.  It will replace the BMW i8 Safety Car, which has previously led the field in the electric motorcycle series.