Brands

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024. 

Aug 03, 2021 05:08
BENGALURU: Toyota Kirloskar Motor (TKM) Monday announced India’s participation in the second edition of TOYOTA GAZOO Racing (TGR), which the company asserts is the fastest e-Motorsport race in Asia, scheduled in August and September this year. 
Aug 03, 2021 05:08
LAUSANNE: The International Olympic Committee (IOC) has announced that Worldwide Olympic Partner Panasonic has extended its support for the IOC Young Leaders Programme through to 2024.
Aug 03, 2021 05:08
MUMBAI: The U.S. agricultural tire subsidiary of RPG Group-owned Indian tire major CEAT Limited has partnered with World Champions Rodeo Alliance (WCRA), a professional sport and entertainment entity that produces major rodeo events across America, in a three-year sponsorship. Financial terms were not disclosed.
Jul 27, 2021 20:07
PARIS: Autohero, the retail brand of German online used cars platform AUTO1 Group, has signed a multi-season deal with Paris Saint-Germain.
Jul 27, 2021 19:07
NEW DELHI: India’s leading sports nutrition brand Fast&Up has pledged to support all Indian athletes who win a medal in the Olympic Games Tokyo 2020 with free nutritional supplements all through the next Olympic cycle.  The athletes can avail Fast&Up’s full range of sports supplements for the next three years leading up to the 2024 Paris Olympics. 
Jul 26, 2021 18:07
NEW DELHI: Japanese apparel retailer UNIQLO, which launched a “transitional service” e-commerce operation in the country in October 2020, expects 15% of its total sales to come from online sales “in due course”. UNIQLO entered India in 2019 through the single brand FDI retail route. 
Jul 23, 2021 17:07
LAUSANNE: After 12 years and 22 editions away from the Olympic Games, Swiss watchmaker Omega is once again the official timekeeper for the Games. 
Jul 21, 2021 19:07
NEW YORK: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting, and business solutions organization, announced that it has signed an eight-year contract with New York Road Runners (NYRR) to extend its title and technology sponsorship of the TCS New York City Marathon through 2029.
Jul 20, 2021 19:07
LONDON: Aston Martin Cognizant Formula 1 Team (AMCF1) on Sunday launched its inaugural fan and partner engagement platform at the British Grand Prix at Silverstone. 
Jul 20, 2021 18:07
KUALA LUMPUR: With six months to go to the Continent’s most prestigious women’s national team football competition, the Asian Football Confederation (AFC) and the AFC Women’s Asian Cup India 2022™ Local Organising Committee (LOC) have today launched the tournament logo of the upcoming edition, which will be held from January 20 to February 6 next year.