Brands

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024. 

Sep 17, 2021 18:09
MADRID: Multinational power company Enel and MotoE have renewed their synergy for another three seasons, consolidating a successful partnership which began with the inception of the FIM Enel MotoE World Cup in 2019.  MotoE commercial rights holder Dorna Sports confirmed the Enel Group will continue in its role as title sponsor of the Cup, as well as Sustainable Power Partner of the FIM MotoGP World Championship.
Sep 16, 2021 14:09
BENGALURU: ASICS, the true sport performance brand today announced Indian squash player Joshna Chinappa as their new brand athlete. Currently ranked as number 10 worldwide, Joshna is a two-time Asian Championship – Gold Medalist. In 2014, she was the first Indian to win a gold medal in Doubles at the Commonwealth Game. Joshna has inscribed her name at the British US Open and National championships.
Sep 16, 2021 13:09
MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, Thursday announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. 
Sep 16, 2021 08:09
NEW YORK: Swiss running shoe company On Holding, which boasts tennis icon Roger Federer as a stakeholder, debuted on the New York Stock Exchange on Wednesday, selling 31.1 million shares in its initial public offering and raising $746.4 million on Day 1 of its listing.    
Sep 16, 2021 07:09
MADRID: MotoGP commercial rights holder Dorna Sports Wednesday confirmed a new three-year contract extension with Michelin that will see the legendary French firm continue as the sole, official tyre supplier to MotoGP until at least 2026.  The new three-year agreement will see the partnership between Michelin and MotoGP reach the milestone of a decade racing together. 
Sep 15, 2021 10:09
KOCHI: Kerala Blasters FC Tuesday announced the extension of its association with BYJU’S as the club’s title sponsor for the eighth edition of the Hero Indian Super League (ISL).  This upcoming season will see the two brands step into their second year as partners.
Sep 15, 2021 09:09
MADRID: LaLiga has created a logo and brand identity for ElClasico, the match that pits FC Barcelona and Real Madrid against each other each season, with the aim of giving one of the most iconic and popular sporting showdowns on the planet a unique and highly recognisable visual identity.
Sep 14, 2021 07:09
LONDON: The England and Wales Cricket Board Monday announced a new long-term partnership Castore that will see the fast-growing UK sportswear brand brand become the official kit supplier to England cricket. All of England’s national team athletes – women, disability, pathway and men’s teams – will wear high-performance and bespoke matchday and training kits supplied by Castore from April 2022.
Sep 13, 2021 16:09
KOCHI: Kerala Blasters FC (KBFC) has announced its association with digital payments and financial services platform PhonePe as its official payments partner for the upcoming season of the Indian Super League (ISL).  As part of the partnership, PhonePe’s logo will be seen on the back of the official KBFC jersey that will be donned by the players during all ISL matches.
Sep 13, 2021 15:09
MUMBAI: Great Learning, a part of BYJU’s group and one of India’s EdTech companies for higher and professional education, has rolled out its new brand campaign - ‘Great Learning for Great Careers’ featuring brand ambassador, Virat Kohli.  The campaign throws the spotlight on degree and certificate programs offered by Great Learning via two separate ad films targeted at freshers and young professionals.