Brands

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024. 

Sep 10, 2021 08:09
NEW DELHI: Leading sportswear giant adidas launched its digital flagship store on Thursday to provide an enhanced innovation, state-of-the-art UI, and interface for consumers across the country.
Sep 10, 2021 08:09
MUMBAI: Japanese performance sportswear firm ASICS plans to add 18 stores to its sales network in 2022 expanding its footprints in India further along with a value-based growth of up to 25% by that time, a top company official has said. ASICS on Thursday also announced its commitment to nurturing young wrestling talent in India.
Sep 09, 2021 20:09
MUMBAI: Piramal Realty, the real estate arm of the Piramal Group, has roped in Rahul Dravid as a brand ambassador for its portfolio of residential projects comprising Piramal Mahalaxmi (Jacob Circle), Piramal Vaikunth (Thane), Piramal Revanta (Mulund), Piramal Aranya (Byculla), and commercial project Piramal Agastya (Kurla). 
Sep 08, 2021 19:09
MUMBAI: Britannia Bourbon has launched its biggest ever campaign by partnering with three of India’s young and cool cricketers – Hardik Pandya, Shreyas Iyer and Deepak Chahar. 
Sep 08, 2021 15:09
MUMBAI: Tata AIA Life Insurance Wednesday announced the signing of Olympic Gold medallist Neeraj Chopra on to a multi-year deal as its brand ambassador.  The association also marks the very first brand partnership to be signed by the champion javelin thrower post his historic Olympic win. 
Sep 07, 2021 19:09
NEW DELHI: The Jaquar Foundation, the CSR arm of Jaquar Group, announced their continued support to Sumit Antil, Indian Gold medalist in the javelin throw at the Tokyo 2020 Paralympic Games, for training and equipment for the next Paralympic Games in Paris in 2024.
Sep 07, 2021 18:09
PARIS: Lique 1 football club Paris Saint-Germain and the house of Dior have signed a two-year partnership.  Starting this season, Dior will provide the official wardrobe for the Parisian club and will outfit the Rouge & Bleu team. This is the first time that Dior has partnered with a sports club.
Sep 03, 2021 08:09
MANCHESTER: In a decision that is expected (more likely definitively will) to exponentially move the needle on merchandise sales, Manchester United confirmed Thursday that Cristiano Ronaldo will wear the iconic no.7 shirt after returning to Old Trafford.
Sep 01, 2021 19:09
MUMBAI: Yuvin Esports has announced Tata Motors as the title sponsors for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from September 2 to 5. This partnership also marks the entry of the country’s biggest automobile manufacturing company into the Esports domain, which has seen rapid rise in the recent past.
Aug 30, 2021 19:08
MUMBAI: Indian direct-to-consumer sports brand Elevar has raised Rs 190 million in a Series A round of funding, led by Kalaari Capital, with participation from Dream Capital (DreamCap), the corporate venture capital and M&A arm of Dream Sports.